# Predictive modeling of consumer purchase behavior on social media: Integrating theory of planned behavior and machine learning for actionable insights

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/predictive-modeling-of-consumer-purchase-behavior-on-social-media-integrating/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Md Shawmoon Azad,Shadman Sakib Khan,Rezwan Hossain,Raiyan Rahman,Sifat Momen |
| Citations | 35 |
| DOI | 10.1371/journal.pone.0296336 |
| Fields | Decision Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0296336&type=printable |
| OpenAlex ID | https://openalex.org/W4390264922 |
| PMID | 38150431 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Sifat Momen](https://scholariq.org/researchers/sifat-momen/)

## Paper journal

- [PLoS ONE](https://scholariq.org/journals/plos-one/)

## Paper primary topic

- [Forecasting Techniques and Applications](https://scholariq.org/topics/forecasting-techniques-and-applications/)

## Paper topics

- [Forecasting Techniques and Applications](https://scholariq.org/topics/forecasting-techniques-and-applications/)
- [Impact of AI and Big Data on Business and Society](https://scholariq.org/topics/impact-of-ai-and-big-data-on-business-and-society/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.