# Product Placement in Social Games: Consumer Experiences in China

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/product-placement-in-social-games-consumer-experiences-in-china/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Huan Chen,Eric Haley |
| Citations | 36 |
| DOI | 10.1080/00913367.2013.858086 |
| Fields | Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2043319805 |
| Type | article |
| Year | 2014 |

## Paper authors

- [Eric Haley](https://scholariq.org/researchers/eric-haley/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Digital Games and Media](https://scholariq.org/topics/digital-games-and-media/)
- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.