# Psychological targeting as an effective approach to digital mass persuasion

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/psychological-targeting-as-an-effective-approach-to-digital-mass-persuasion/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Sandra Matz,Michał Kosiński,Gideon Nave,David Stillwell |
| Citations | 915 |
| DOI | 10.1073/pnas.1710966114 |
| Fields | Arts and Humanities,Business, Management and Accounting,Psychology |
| Open Access | true |
| OA Status | bronze |
| OA URL | https://www.pnas.org/content/pnas/114/48/12714.full.pdf |
| OpenAlex ID | https://openalex.org/W2768262152 |
| PMID | 29133409 |
| Type | article |
| Year | 2017 |

## Paper authors

- [Sandra Matz](https://scholariq.org/researchers/sandra-matz/)

## Paper journal

- [Proceedings of the National Academy of Sciences](https://scholariq.org/journals/proceedings-of-the-national-academy-of-sciences/)

## Paper primary topic

- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

## Paper topics

- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.