# Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/putting-the-me-in-endorsement-understanding-and-conceptualizing-dimensions-of/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Kristy A. Hamilton,Seo Yoon Lee,Un Chae Chung,Weizi Liu,Brittany R. L. Duff |
| Citations | 26 |
| DOI | 10.1177/1461444820912197 |
| Fields | Business, Management and Accounting,Psychology,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3045618072 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Un Chae Chung](https://scholariq.org/researchers/un-chae-chung/)

## Paper journal

- [New Media & Society](https://scholariq.org/journals/new-media-and-society/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Evolutionary Psychology and Human Behavior](https://scholariq.org/topics/evolutionary-psychology-and-human-behavior/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.