# Quantifying the potential persuasive returns to political microtargeting

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/quantifying-the-potential-persuasive-returns-to-political-microtargeting-2/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Ben M Tappin,Chloe Wittenberg,Luke Hewitt,Adam J. Berinsky,David G. Rand |
| Citations | 79 |
| DOI | 10.1073/pnas.2216261120 |
| Fields | Arts and Humanities,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | https://pmc.ncbi.nlm.nih.gov/articles/PMC10288628/pdf/pnas.202216261.pdf |
| OpenAlex ID | https://openalex.org/W4380302601 |
| PMID | 37307486 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Chloe Wittenberg](https://scholariq.org/researchers/chloe-wittenberg/)

## Paper journal

- [Proceedings of the National Academy of Sciences](https://scholariq.org/journals/proceedings-of-the-national-academy-of-sciences/)

## Paper primary topic

- [Misinformation and Its Impacts](https://scholariq.org/topics/misinformation-and-its-impacts/)

## Paper topics

- [Misinformation and Its Impacts](https://scholariq.org/topics/misinformation-and-its-impacts/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Climate Change Communication and Perception](https://scholariq.org/topics/climate-change-communication-and-perception/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.