# Quantifying the Potential Persuasive Returns to Political Microtargeting

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/quantifying-the-potential-persuasive-returns-to-political-microtargeting/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Ben M Tappin,Chloe Wittenberg,Luke Hewitt,Adam J. Berinsky,David G. Rand |
| Citations | 11 |
| DOI | 10.31234/osf.io/dhg6k |
| Fields | Social Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | https://psyarxiv.com/dhg6k/download |
| OpenAlex ID | https://openalex.org/W4308593399 |
| Type | preprint |
| Year | 2022 |

## Paper authors

- [Chloe Wittenberg](https://scholariq.org/researchers/chloe-wittenberg/)

## Paper primary topic

- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)

## Paper topics

- [Social Media and Politics](https://scholariq.org/topics/social-media-and-politics/)
- [Misinformation and Its Impacts](https://scholariq.org/topics/misinformation-and-its-impacts/)
- [Climate Change Communication and Perception](https://scholariq.org/topics/climate-change-communication-and-perception/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.