# Services Marketing: People, Technology, Strategy

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/services-marketing-people-technology-strategy/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jochen Wirtz,Christopher Lovelock |
| Citations | 1,035 |
| DOI | 10.1142/y0001 |
| Fields | Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W1482830382 |
| Type | preprint |
| Year | 1984 |

## Paper authors

- [Jochen Wirtz](https://scholariq.org/researchers/jochen-wirtz/)

## Paper primary topic

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

## Paper topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.