# Setting the future of digital and social media marketing research: Perspectives and research propositions

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/setting-the-future-of-digital-and-social-media-marketing-research-perspectives/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Yogesh K. Dwivedi,Elvira Ismagilova,David L. Hughes,Jamie Carlson,Raffaele Filieri,Jenna Jacobson,Varsha Jain,Heikki Karjaluoto,Hajer Kéfi,Anjala S. Krishen,Vikram Kumar,Mohammad M. Rahman,Ramakrishnan Raman,Philipp A. Rauschnabel,Jennifer Rowley,Jari Salo,Gina A. Tran,Yichuan Wang |
| Citations | 2,520 |
| DOI | 10.1016/j.ijinfomgt.2020.102168 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://www.sciencedirect.com/science/article/pii/S0268401220308082/pdf |
| OpenAlex ID | https://openalex.org/W3035686316 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Yogesh K. Dwivedi](https://scholariq.org/researchers/yogesh-k-dwivedi/)

## Paper journal

- [International Journal of Information Management](https://scholariq.org/journals/international-journal-of-information-management/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.