# Social Media Influencers: Customer Attitudes and Impact on Purchase Behaviour

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/social-media-influencers-customer-attitudes-and-impact-on-purchase-behaviour/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Galina Ilieva,Tania Yankova,Margarita Ruseva,Yulia Dzhabarova,Stanislava Klisarova-Belcheva,Marin Bratkov |
| Citations | 36 |
| DOI | 10.3390/info15060359 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | https://www.mdpi.com/2078-2489/15/6/359/pdf?version=1718721838 |
| OpenAlex ID | https://openalex.org/W4399810925 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Galina Ilieva](https://scholariq.org/researchers/galina-ilieva/)
- [Tania Yankova](https://scholariq.org/researchers/tania-yankova/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.