# Sounds good: Phonetic sound patterns in top brand names

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/sounds-good-phonetic-sound-patterns-in-top-brand-names/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Ruth Pogacar,Emily Plant,Laura Felton Rosulek,Michal Kouril |
| Citations | 37 |
| DOI | 10.1007/s11002-014-9288-z |
| Fields | Business, Management and Accounting,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2070663848 |
| Type | article |
| Year | 2014 |

## Paper authors

- [Ruth Pogacar](https://scholariq.org/researchers/ruth-pogacar/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Multisensory perception and integration](https://scholariq.org/topics/multisensory-perception-and-integration/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.