# Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/sport-sponsorship-the-relationship-between-team-loyalty-sponsorship-awareness/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Rui Biscaia,Abel Correia,António Rosado,Stephen Ross,João Marôco |
| Citations | 291 |
| DOI | 10.1123/jsm.27.4.288 |
| Fields | Business, Management and Accounting,Economics, Econometrics and Finance,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | http://hdl.handle.net/10400.12/2358 |
| OpenAlex ID | https://openalex.org/W2098650563 |
| Type | article |
| Year | 2013 |

## Paper authors

- [João Marôco](https://scholariq.org/researchers/joao-maroco/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Sports, Gender, and Society](https://scholariq.org/topics/sports-gender-and-society/)
- [Sports Analytics and Performance](https://scholariq.org/topics/sports-analytics-and-performance/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.