# Technology emancipative and traditionalist value in cross-cultural market segmentation

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/technology-emancipative-and-traditionalist-value-in-cross-cultural-market/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Maria Petrescu,Marie‐Odile Richard,Aidin Namin,Burak Cankaya |
| Citations | 5 |
| DOI | 10.1016/j.ijinfomgt.2024.102868 |
| Fields | Business, Management and Accounting,Psychology,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | https://commons.erau.edu/publication/2304 |
| OpenAlex ID | https://openalex.org/W4405928330 |
| Type | article |
| Year | 2024 |

## Paper authors

- [Maria Petrescu](https://scholariq.org/researchers/maria-petrescu/)
- [Marie‐Odile Richard](https://scholariq.org/researchers/marie-odile-richard/)
- [Aidin Namin](https://scholariq.org/researchers/aidin-namin/)
- [Burak Cankaya](https://scholariq.org/researchers/burak-cankaya/)

## Paper journal

- [International Journal of Information Management](https://scholariq.org/journals/international-journal-of-information-management/)

## Paper primary topic

- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)

## Paper topics

- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.