# The Application of Data Mining for Direct Marketing

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-application-of-data-mining-for-direct-marketing/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Purushottam R. Patil,Pravin Revankar,Prashant D. Joshi |
| Citations | 7 |
| DOI | 10.1109/icetet.2009.221 |
| Fields | Business, Management and Accounting,Computer Science |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2122259314 |
| Type | conference-paper |
| Year | 2009 |

## Paper authors

- [Purushottam R. Patil](https://scholariq.org/researchers/purushottam-r-patil/)

## Paper primary topic

- [Data Mining Algorithms and Applications](https://scholariq.org/topics/data-mining-algorithms-and-applications/)

## Paper topics

- [Data Mining Algorithms and Applications](https://scholariq.org/topics/data-mining-algorithms-and-applications/)
- [Customer churn and segmentation](https://scholariq.org/topics/customer-churn-and-segmentation/)
- [Video Analysis and Summarization](https://scholariq.org/topics/video-analysis-and-summarization/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.