# The “Buzz” Behind the Buzz Matters: Energetic and Tense Arousal as Separate Motivations for Word of Mouth

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-buzz-behind-the-buzz-matters-energetic-and-tense-arousal-as-separate/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jacob D. Teeny,Xiaoyan Deng,H. Rao Unnava |
| Citations | 21 |
| DOI | 10.1002/jcpy.1151 |
| Fields | Arts and Humanities,Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2615479879 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Jacob D. Teeny](https://scholariq.org/researchers/jacob-d-teeny/)

## Paper journal

- [Journal of Consumer Psychology](https://scholariq.org/journals/journal-of-consumer-psychology/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.