# The effectiveness of celebrity endorsements: a meta-analysis

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-effectiveness-of-celebrity-endorsements-a-meta-analysis/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Johannes Knoll,Jörg Matthes |
| Citations | 576 |
| DOI | 10.1007/s11747-016-0503-8 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://link.springer.com/content/pdf/10.1007%2Fs11747-016-0503-8.pdf |
| OpenAlex ID | https://openalex.org/W2531871136 |
| Type | review |
| Year | 2016 |

## Paper authors

- [Jörg Matthes](https://scholariq.org/researchers/jorg-matthes/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Gender, Feminism, and Media](https://scholariq.org/topics/gender-feminism-and-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.