# The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-effectiveness-of-electronic-word-of-mouth-communication-a-literature/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Christy M.K. Cheung,Dimple R. Thadani |
| Citations | 174 |
| Fields | Computer Science,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | http://aisel.aisnet.org/bled2010/18 |
| OpenAlex ID | https://openalex.org/W2100899303 |
| Type | article |
| Year | 2010 |

## Paper authors

- [Dimple R. Thadani](https://scholariq.org/researchers/dimple-r-thadani/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Wikis in Education and Collaboration](https://scholariq.org/topics/wikis-in-education-and-collaboration/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.