# The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-effects-of-customer-engagement-perceived-brand-equity-and-cultural/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Bhaskar Upadhyaya,José Luis Saavedra Torres,Ashok Bhattarai,Nasim N. Malekshah,Haonan Zhang |
| Citations | 6 |
| DOI | 10.1080/10696679.2025.2472380 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4408113326 |
| Type | article |
| Year | 2025 |

## Paper authors

- [Nasim N. Malekshah](https://scholariq.org/researchers/nasim-n-malekshah/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.