# The effects of sensory fit on consumer evaluations of co-branding

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-effects-of-sensory-fit-on-consumer-evaluations-of-co-branding-2/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Jungyong Ahn,Ahyeon Kim,Yongjun Sung |
| Citations | 1 |
| DOI | 10.4324/9781003155249-4 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4248177911 |
| Type | book-chapter |
| Year | 2021 |

## Paper authors

- [Jungyong Ahn](https://scholariq.org/researchers/jungyong-ahn/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.