# The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-effects-of-social-media-based-brand-communities-on-brand-community-markers/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Michel Laroche,Mohammad Reza Habibi,Marie‐Odile Richard,Ramesh Sankaranarayanan |
| Citations | 946 |
| DOI | 10.1016/j.chb.2012.04.016 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2021856947 |
| Type | article |
| Year | 2012 |

## Paper authors

- [Marie‐Odile Richard](https://scholariq.org/researchers/marie-odile-richard/)

## Paper journal

- [Computers in Human Behavior](https://scholariq.org/journals/computers-in-human-behavior/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.