# The effects of the visual presentation of an Influencer's Extroversion on perceived credibility and purchase intentions—moderated by personality matching with the audience

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-effects-of-the-visual-presentation-of-an-influencer-s-extroversion-on/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Young Anna Argyris,Aziz Muqaddam,Stephen R. Miller |
| Citations | 100 |
| DOI | 10.1016/j.jretconser.2020.102347 |
| Fields | Physics and Astronomy,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3095428257 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Stephen R. Miller](https://scholariq.org/researchers/stephen-r-miller/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Opinion Dynamics and Social Influence](https://scholariq.org/topics/opinion-dynamics-and-social-influence/)
- [Misinformation and Its Impacts](https://scholariq.org/topics/misinformation-and-its-impacts/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.