# The Future of Private Labels: Towards a Smart Private Label Strategy

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-future-of-private-labels-towards-a-smart-private-label-strategy/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Katrijn Gielens,Yu Ma,Aidin Namin,Raj Sethuraman,Ronn J. Smith,Robert C. Bachtel,S.M. Jervis |
| Citations | 165 |
| DOI | 10.1016/j.jretai.2020.10.007 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3120004593 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Aidin Namin](https://scholariq.org/researchers/aidin-namin/)

## Paper primary topic

- [Consumer Packaging Perceptions and Trends](https://scholariq.org/topics/consumer-packaging-perceptions-and-trends/)

## Paper topics

- [Consumer Packaging Perceptions and Trends](https://scholariq.org/topics/consumer-packaging-perceptions-and-trends/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.