# The Google Online Marketing Challenge: Fostering Student Learning of Search Advertising

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-google-online-marketing-challenge-fostering-student-learning-of-search/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Marilyn Lavin,Lizzy Van Alstine,Alex Scott,Jim Oliver,Jamie Murphy |
| Citations | 13 |
| DOI | 10.1177/109804820901300107 |
| Fields | Business, Management and Accounting,Computer Science |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W79592042 |
| Type | article |
| Year | 2009 |

## Paper authors

- [Alex Scott](https://scholariq.org/researchers/alex-scott/)

## Paper journal

- [Journal of Advertising Education](https://scholariq.org/journals/journal-of-advertising-education/)

## Paper primary topic

- [Business, Management and Accounting](https://scholariq.org/topics/business-management-and-accounting/)

## Paper topics

- [Web and Library Services](https://scholariq.org/topics/web-and-library-services/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.