# The Impact of Celebrity's Field of Expertise on Consumer Perception

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-impact-of-celebrity-s-field-of-expertise-on-consumer-perception/

## Facts

| Field | Value |
| --- | --- |
| Author Names | A. A. S. N. Munasinghe,Drew Bernard,Hasanika Samarasinghe,S.R.N. Gamhewa,Sajith Sugathadasa,T.C. Muthukumara |
| Citations | 4 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | https://doaj.org/article/7c9c34361a624976b3d91cec2f3f64d5 |
| OpenAlex ID | https://openalex.org/W2951402655 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Drew Bernard](https://scholariq.org/researchers/drew-bernard/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.