# The impact of CRM 2.0 on customer insight

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-impact-of-crm-2-0-on-customer-insight/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Paul B. Greenberg |
| Citations | 383 |
| DOI | 10.1108/08858621011066008 |
| Fields | Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2104996229 |
| Type | article |
| Year | 2010 |

## Paper authors

- [Paul B. Greenberg](https://scholariq.org/researchers/paul-b-greenberg/)

## Paper primary topic

- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)

## Paper topics

- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.