# The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-impact-of-customer-experience-on-consumer-purchase-intention-in-cross-border/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Nan Chen,Yunpeng Yang |
| Citations | 159 |
| DOI | 10.1016/j.jretconser.2020.102344 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3094190730 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Nan Chen](https://scholariq.org/researchers/nan-chen/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [E-commerce and Technology Innovations](https://scholariq.org/topics/e-commerce-and-technology-innovations/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.