# The impact of electronic word-of-mouth communication: A literature analysis and integrative model

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-impact-of-electronic-word-of-mouth-communication-a-literature-analysis-and/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Christy M.K. Cheung,Dimple R. Thadani |
| Citations | 1,643 |
| DOI | 10.1016/j.dss.2012.06.008 |
| Fields | Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2040924390 |
| Type | article |
| Year | 2012 |

## Paper authors

- [Dimple R. Thadani](https://scholariq.org/researchers/dimple-r-thadani/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)
- [Wikis in Education and Collaboration](https://scholariq.org/topics/wikis-in-education-and-collaboration/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.