# The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-impact-of-positive-electronic-word-of-mouth-on-consumer-online-purchasing/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Christy M.K. Cheung,Matthew Lee,Dimple R. Thadani |
| Citations | 145 |
| DOI | 10.1007/978-3-642-04754-1_51 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2126164365 |
| Type | conference-paper |
| Year | 2009 |

## Paper authors

- [Dimple R. Thadani](https://scholariq.org/researchers/dimple-r-thadani/)

## Paper journal

- [Lecture notes in computer science](https://scholariq.org/journals/lecture-notes-in-computer-science/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.