# The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-impact-of-university-brand-identification-and-ewom-behaviour-on-students/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Daisy Lee,Peggy M. L. Ng,Svetlana Bogomolova |
| Citations | 55 |
| DOI | 10.1080/0267257x.2019.1702082 |
| Fields | Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2995554147 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Svetlana Bogomolova](https://scholariq.org/researchers/svetlana-bogomolova/)

## Paper primary topic

- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)

## Paper topics

- [Impact of Technology on Adolescents](https://scholariq.org/topics/impact-of-technology-on-adolescents/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Digital Communication and Language](https://scholariq.org/topics/digital-communication-and-language/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.