# The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-influence-of-consumers-lay-theories-on-approach-avoidance-motivation/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Shailendra Pratap Jain,Pragya Mathur,Durairaj Maheswaran |
| Citations | 86 |
| DOI | 10.1509/jmkr.46.1.56 |
| Fields | Business, Management and Accounting,Psychology,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2074539624 |
| Type | article |
| Year | 2009 |

## Paper authors

- [Shailendra Pratap Jain](https://scholariq.org/researchers/shailendra-pratap-jain/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.