# The Influence Of Facebook Marketing On Consumer Buying Intention Of Clothing: Evidence From Young Adults

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-influence-of-facebook-marketing-on-consumer-buying-intention-of-clothing/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Drew Bernard,A. A. S. N. Munasinghe,I. K. R. J. Premarathne,S. Wijayarathne |
| Citations | 17 |
| DOI | 10.14738/abr.89.8992 |
| Fields | Decision Sciences,Social Sciences |
| Open Access | true |
| OA Status | diamond |
| OA URL | https://doi.org/10.14738/abr.89.8992 |
| OpenAlex ID | https://openalex.org/W3094536745 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Drew Bernard](https://scholariq.org/researchers/drew-bernard/)

## Paper journal

- [Archives of Business Research](https://scholariq.org/journals/archives-of-business-research/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.