# The internet of everything: implications of marketing analytics from a consumer policy perspective

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-internet-of-everything-implications-of-marketing-analytics-from-a-consumer/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Maria Petrescu,Anjala S. Krishen,My Bui |
| Citations | 38 |
| DOI | 10.1108/jcm-02-2019-3080 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3038229597 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Maria Petrescu](https://scholariq.org/researchers/maria-petrescu/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Privacy, Security, and Data Protection](https://scholariq.org/topics/privacy-security-and-data-protection/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.