# The mediating role of attitude towards values advocacy ads in evaluating issue support behaviour and purchase intention

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-mediating-role-of-attitude-towards-values-advocacy-ads-in-evaluating-issue/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Yoon-Joo Lee,Eric Haley,Kiseol Yang |
| Citations | 57 |
| DOI | 10.2501/ija-32-2-233-253 |
| Fields | Business, Management and Accounting,Psychology |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2086394922 |
| Type | article |
| Year | 2013 |

## Paper authors

- [Eric Haley](https://scholariq.org/researchers/eric-haley/)

## Paper primary topic

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

## Paper topics

- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Cultural Differences and Values](https://scholariq.org/topics/cultural-differences-and-values/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.