# The past, present, and future of consumer research

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-past-present-and-future-of-consumer-research/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Maayan Malter,Morris B. Holbrook,Barbara E. Kahn,Jeffrey R. Parker,Donald R. Lehmann |
| Citations | 105 |
| DOI | 10.1007/s11002-020-09526-8 |
| Fields | Business, Management and Accounting,Psychology |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://link.springer.com/content/pdf/10.1007/s11002-020-09526-8.pdf |
| OpenAlex ID | https://openalex.org/W3034595243 |
| PMID | 32836799 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Jeffrey R. Parker](https://scholariq.org/researchers/jeffrey-r-parker/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.