# The performance of marketing alliances between the tourism industry and credit card issuing banks in Taiwan

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-performance-of-marketing-alliances-between-the-tourism-industry-and-credit/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Hui‐Mei Chen,Chian-Hau Tseng |
| Citations | 89 |
| DOI | 10.1016/j.tourman.2003.08.018 |
| Fields | Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2076199322 |
| Type | article |
| Year | 2003 |

## Paper authors

- [Hui‐Mei Chen](https://scholariq.org/researchers/hui-mei-chen/)

## Paper primary topic

- [Business Strategy and Innovation](https://scholariq.org/topics/business-strategy-and-innovation/)

## Paper topics

- [Business Strategy and Innovation](https://scholariq.org/topics/business-strategy-and-innovation/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [International Business and FDI](https://scholariq.org/topics/international-business-and-fdi/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.