# ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-persuasion-effects-of-virtual-reality-vr-and-augmented-reality-ar-video/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Nirma Sadamali Jayawardena,Park Thaichon,Sara Quach,Ali Razzaq,Abhishek Behl |
| Citations | 150 |
| DOI | 10.1016/j.jbusres.2023.113739 |
| Fields | Arts and Humanities,Psychology,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W4321463895 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Abhishek Behl](https://scholariq.org/researchers/abhishek-behl/)

## Paper primary topic

- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)

## Paper topics

- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Behavioral Health and Interventions](https://scholariq.org/topics/behavioral-health-and-interventions/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.