# The power to voice my hate! Exploring the effect of brand hate and perceived social media power on negative eWOM

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-power-to-voice-my-hate-exploring-the-effect-of-brand-hate-and-perceived/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Isha Sharma,Kokil Jain,Ritu Gupta |
| Citations | 43 |
| DOI | 10.1108/jabs-10-2020-0423 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3185083898 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Kokil Jain](https://scholariq.org/researchers/kokil-jain/)

## Paper journal

- [Journal of Asia Business Studies](https://scholariq.org/journals/journal-of-asia-business-studies/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Environmental Sustainability in Business](https://scholariq.org/topics/environmental-sustainability-in-business/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.