# The priority heuristic: Making choices without trade-offs.

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-priority-heuristic-making-choices-without-trade-offs/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Eduard Brandstätter,Gerd Gigerenzer,Ralph Hertwig |
| Citations | 769 |
| DOI | 10.1037/0033-295x.113.2.409 |
| Fields | Decision Sciences,Economics, Econometrics and Finance |
| Open Access | true |
| OA Status | green |
| OA URL | http://hdl.handle.net/11858/00-001M-0000-0025-7FDB-D |
| OpenAlex ID | https://openalex.org/W2108286413 |
| PMID | 16637767 |
| Type | article |
| Year | 2006 |

## Paper authors

- [Ralph Hertwig](https://scholariq.org/researchers/ralph-hertwig/)

## Paper primary topic

- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)

## Paper topics

- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)
- [Economic and Environmental Valuation](https://scholariq.org/topics/economic-and-environmental-valuation/)
- [Health Systems, Economic Evaluations, Quality of Life](https://scholariq.org/topics/health-systems-economic-evaluations-quality-of-life/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.