# The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-psychological-appeal-of-personalized-content-in-web-portals-does/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Sriram Kalyanaraman,S. Shyam Sundar |
| Citations | 472 |
| DOI | 10.1111/j.1460-2466.2006.00006.x |
| Fields | Arts and Humanities,Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2034182670 |
| Type | article |
| Year | 2006 |

## Paper authors

- [S. Shyam Sundar](https://scholariq.org/researchers/s-shyam-sundar/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Media Influence and Health](https://scholariq.org/topics/media-influence-and-health/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.