# The Rise of Deepfakes: A Conceptual Framework and Research Agenda for Marketing

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-rise-of-deepfakes-a-conceptual-framework-and-research-agenda-for-marketing/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Lucas Whittaker,Kate Letheren,Rory Mulcahy |
| Citations | 90 |
| DOI | 10.1177/1839334921999479 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W3125502067 |
| Type | article |
| Year | 2021 |

## Paper authors

- [Rory Mulcahy](https://scholariq.org/researchers/rory-mulcahy/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [AI in Service Interactions](https://scholariq.org/topics/ai-in-service-interactions/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.