# The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-role-of-influencers-in-live-streaming-e-commerce-influencer-trust-attachment/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Nan Chen,Yunpeng Yang |
| Citations | 153 |
| DOI | 10.3390/jtaer18030081 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | https://www.mdpi.com/0718-1876/18/3/81/pdf?version=1694501555 |
| OpenAlex ID | https://openalex.org/W4386688134 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Nan Chen](https://scholariq.org/researchers/nan-chen/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.