# The Role of M-Commerce Readiness in Emerging and Developed Markets

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/the-role-of-m-commerce-readiness-in-emerging-and-developed-markets/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Abdul R. Ashraf,Narongsak Thongpapanl,Bülent Mengüç,Gavin Northey |
| Citations | 104 |
| DOI | 10.1509/jim.16.0033 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2537456807 |
| Type | article |
| Year | 2016 |

## Paper authors

- [Gavin Northey](https://scholariq.org/researchers/gavin-northey/)

## Paper primary topic

- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

## Paper topics

- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.