# Theory and practice of value co-creation in B2B systems

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/theory-and-practice-of-value-co-creation-in-b2b-systems/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Marko Kohtamäki,Risto Rajala |
| Citations | 214 |
| DOI | 10.1016/j.indmarman.2016.05.027 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2418146398 |
| Type | article |
| Year | 2016 |

## Paper authors

- [Marko Kohtamäki](https://scholariq.org/researchers/marko-kohtamaki/)

## Paper primary topic

- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)

## Paper topics

- [Service and Product Innovation](https://scholariq.org/topics/service-and-product-innovation/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)
- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.