# This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/this-number-just-feels-right-the-impact-of-roundedness-of-price-numbers-on/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Monica Wadhwa,Kuangjie Zhang |
| Citations | 153 |
| DOI | 10.1086/678484 |
| Fields | Business, Management and Accounting,Decision Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2106280447 |
| Type | article |
| Year | 2014 |

## Paper authors

- [Monica Wadhwa](https://scholariq.org/researchers/monica-wadhwa/)

## Paper primary topic

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

## Paper topics

- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Decision-Making and Behavioral Economics](https://scholariq.org/topics/decision-making-and-behavioral-economics/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.