# To App or Not to App: Engaging Consumers via Branded Mobile Apps

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/to-app-or-not-to-app-engaging-consumers-via-branded-mobile-apps/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Eunice Kim,Jhih-Syuan Lin,Yongjun Sung |
| Citations | 256 |
| DOI | 10.1080/15252019.2013.782780 |
| Fields | Business, Management and Accounting,Decision Sciences,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2044123466 |
| Type | article |
| Year | 2013 |

## Paper authors

- [Yongjun Sung](https://scholariq.org/researchers/yongjun-sung/)

## Paper journal

- [Journal of Interactive Advertising](https://scholariq.org/journals/journal-of-interactive-advertising/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.