# To be or not to be in social media: How brand loyalty is affected by social media?

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/to-be-or-not-to-be-in-social-media-how-brand-loyalty-is-affected-by-social-media/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Michel Laroche,Mohammad Reza Habibi,Marie‐Odile Richard |
| Citations | 861 |
| DOI | 10.1016/j.ijinfomgt.2012.07.003 |
| Fields | Business, Management and Accounting,Social Sciences |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2138794141 |
| Type | article |
| Year | 2012 |

## Paper authors

- [Marie‐Odile Richard](https://scholariq.org/researchers/marie-odile-richard/)

## Paper journal

- [International Journal of Information Management](https://scholariq.org/journals/international-journal-of-information-management/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.