# ‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/touch-it-swipe-it-shake-it-does-the-emergence-of-haptic-touch-in-mobile/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Rory Mulcahy,Aimee Riedel |
| Citations | 46 |
| DOI | 10.1016/j.jretconser.2018.05.011 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://www.sciencedirect.com/science/article/pii/S0747563215000242 |
| OpenAlex ID | https://openalex.org/W2805144928 |
| Type | article |
| Year | 2018 |

## Paper authors

- [Aimee Riedel](https://scholariq.org/researchers/aimee-riedel/)

## Paper primary topic

- [Psychology of Social Influence](https://scholariq.org/topics/psychology-of-social-influence/)

## Paper topics

- [Psychology of Social Influence](https://scholariq.org/topics/psychology-of-social-influence/)
- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.