# Touching holograms with windows mixed reality: Renovating the consumer retailing services

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/touching-holograms-with-windows-mixed-reality-renovating-the-consumer-retailing/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Milad Dehghani,Seung Hwan Lee,Atefeh Mashatan |
| Citations | 43 |
| DOI | 10.1016/j.techsoc.2020.101394 |
| Fields | Business, Management and Accounting,Computer Science |
| Open Access | true |
| OA Status | hybrid |
| OA URL | https://www.sciencedirect.com/science/article/pii/S0160791X20308733/pdf |
| OpenAlex ID | https://openalex.org/W3087757288 |
| Type | article |
| Year | 2020 |

## Paper authors

- [Atefeh Mashatan](https://scholariq.org/researchers/atefeh-mashatan/)

## Paper journal

- [Technology in Society](https://scholariq.org/journals/technology-in-society/)

## Paper primary topic

- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)

## Paper topics

- [Virtual Reality Applications and Impacts](https://scholariq.org/topics/virtual-reality-applications-and-impacts/)
- [Consumer Retail Behavior Studies](https://scholariq.org/topics/consumer-retail-behavior-studies/)
- [Augmented Reality Applications](https://scholariq.org/topics/augmented-reality-applications/)

---
Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.