# Towards a framework for innovation in retailing through social media

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/towards-a-framework-for-innovation-in-retailing-through-social-media/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Rui Torres de Oliveira,Marta Indulska,John Steen,Martie‐Louise Verreynne |
| Citations | 71 |
| DOI | 10.1016/j.jretconser.2019.01.017 |
| Fields | Decision Sciences,Social Sciences |
| Open Access | true |
| OA Status | green |
| OA URL | https://figshare.com/articles/journal_contribution/Towards_a_framework_for_innovation_in_retailing_through_social_media/27528987 |
| OpenAlex ID | https://openalex.org/W2935810856 |
| Type | article |
| Year | 2019 |

## Paper authors

- [Rui Torres de Oliveira](https://scholariq.org/researchers/rui-torres-de-oliveira/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Technology Adoption and User Behaviour](https://scholariq.org/topics/technology-adoption-and-user-behaviour/)
- [Innovation Diffusion and Forecasting](https://scholariq.org/topics/innovation-diffusion-and-forecasting/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.