# Towards Hyper-Relevance in Marketing: Development of a Hybrid Cold-Start Recommender System

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/towards-hyper-relevance-in-marketing-development-of-a-hybrid-cold-start/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Leonor Fernandes,Vera Miguéis,Ivo Pereira,Eduardo e Oliveira |
| Citations | 5 |
| DOI | 10.3390/app132312749 |
| Fields | Business, Management and Accounting,Computer Science,Social Sciences |
| Open Access | true |
| OA Status | gold |
| OA URL | https://www.mdpi.com/2076-3417/13/23/12749/pdf?version=1701159301 |
| OpenAlex ID | https://openalex.org/W4389098576 |
| Type | article |
| Year | 2023 |

## Paper authors

- [Eduardo e Oliveira](https://scholariq.org/researchers/eduardo-e-oliveira/)

## Paper journal

- [Applied Sciences](https://scholariq.org/journals/applied-sciences/)

## Paper primary topic

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)

## Paper topics

- [Digital Marketing and Social Media](https://scholariq.org/topics/digital-marketing-and-social-media/)
- [Recommender Systems and Techniques](https://scholariq.org/topics/recommender-systems-and-techniques/)
- [Consumer Market Behavior and Pricing](https://scholariq.org/topics/consumer-market-behavior-and-pricing/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.