# Understanding Attitudes Toward and Behaviors in Response to Product Placement

**Type:** Papers  
**Canonical URL:** https://scholariq.org/papers/understanding-attitudes-toward-and-behaviors-in-response-to-product-placement/

## Facts

| Field | Value |
| --- | --- |
| Author Names | Federico de Gregorio,Yongjun Sung |
| Citations | 203 |
| DOI | 10.2753/joa0091-3367390106 |
| Fields | Business, Management and Accounting |
| Open Access | false |
| OA Status | closed |
| OpenAlex ID | https://openalex.org/W2027170967 |
| Type | article |
| Year | 2010 |

## Paper authors

- [Yongjun Sung](https://scholariq.org/researchers/yongjun-sung/)

## Paper primary topic

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)

## Paper topics

- [Consumer Behavior in Brand Consumption and Identification](https://scholariq.org/topics/consumer-behavior-in-brand-consumption-and-identification/)
- [Customer Service Quality and Loyalty](https://scholariq.org/topics/customer-service-quality-and-loyalty/)

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Source: ScholarIQ — public research metadata, principally OpenAlex. See https://scholariq.org/sources/ for provenance and https://scholariq.org/methodology/ for what these figures mean.